Childsplay – Logo – Graphics – Website


BRIEF Childsplay’s CEO, Pam Maclean contracted Seedhead to redesign a fun eco-style logo for her existing childcare consultancy business as well as an online shop.
RESPONSE After determining her client based were adults not children, Seedhead completely changed Pam’s original designs from kindergarten style to something more elegant, yet still youthful.  Pam’s product differentiation was natural playground landscaping, so nature and a playful element was an important element in her branding.
DESIGNER  Paula Jayne