Lou.p.tales – Logo – Graphics – Website


CLIENT Dr Louise Phillips – LOUPTALES
BRIEF Having specialised in storytelling as an agent to social change for decades, louse wanted to develop her own brand and site as a publishing facility for her academic and life’s work.
RESPONSE The logo is fun playful and open drawing in the feminist colours of blue and purple. A looseness in the typography  matched the creative storytelling approach, the scatter pattern denotes random  playful  movement.
DESIGNER  Paula Jayne